Tourism Trends
The Stopover Economy: Turning Layovers into Mini-Tourism Experiences
Air travel has evolved far beyond a simple means of reaching a destination. Today, airlines and travel operators are reshaping the traditional layover, transforming what was once a tedious pause between flights into a curated opportunity for discovery. The so-called “stopover economy” is gaining momentum, turning airports into gateways not just to countries, but to…
Cultural Flavors at 35,000 Feet: How Airlines Serve Global Cuisine
The Art of Dining Above the Clouds Air travel has evolved far beyond mere transportation. Once a symbol of luxury for the select few, the act of boarding an aircraft now carries with it a promise of comfort, convenience, and increasingly, culinary experience. While passengers may no longer expect the extravagance of a white-gloved dinner…
The Influence of Airline Branding on Destination Perception
More Than a Flight – The Brand Journey Begins Before Takeoff When most people think about the relationship between air travel and tourism, their minds turn to flight routes, ticket prices, and onboard comfort. Yet, beneath these practical considerations lies a subtler, far-reaching dynamic: airline branding. An airline is more than a transportation provider; it…
From the Tarmac to TikTok: How Social Media Is Driving Flight-Focused Travel Trends
A New Kind of Wanderlust Gone are the days when the romance of air travel was confined to destination postcards, departure lounges, and duty-free shopping. Today, it’s the turbulence, tray tables, and taxiing aircraft themselves that are taking centre stage. Thanks to TikTok, Instagram Reels, and YouTube Shorts, social media has transformed the commercial flight…